Built to Serve | Allentown, PA

Built To Serve Edition Ram Trucks Honor The U.S. Military

On Veteran’s Day, Ram announced a new special edition “Built to Serve” run of Ram trucks. This limited-edition offering is intended to honor the sacrifices the brave men and women in the U.S. Armed Forces make every day.

Built to Serve: Ram announced that there would be five unique models of the Built to Serve trucks. The trucks represent the five major branches of the military – Army, Navy, Air Force, Marines, and Coast Guard. The pickups will be released at three-month intervals beginning with the Army in November. Each branch’s edition will come in two colorways inspired by the service.

Limited Run: Ram will produce fewer than 10,000 of these special edition trucks in total. Approximately 1,000 of the Army, Navy, Air Force, and Marines editions will be produced in each color, while the Coast Guard trucks will be limited to just 1,000 total.

Good Looks: As a tribute to America’s service people, the Built to Serve edition truck is filled with luxury touches. The pickups come with custom Built to Serve badging and flag decals. Interior stitching is color-matched to the branch’s own colors, while a black grille and Technical Grey wheels accent the truck’s body.

Rothrock Motors salutes our nation’s troops and is proud to serve veterans and active-duty military personnel at our dealership.

Written by 

Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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