New Jeep® Marketing Campaign Reaffirms Legendary Status

Jeep Marketing Campaign
The new Jeep® marketing campaign spans various media, including TV, YouTube, and social media platforms, which solidifies Jeeps iconic status.

Today’s rising demand for crossovers and SUVs mean there’s more competition than ever for Jeep®. But the American brand is as popular as ever, thanks to legendary models like the Wrangler, Grand Cherokee, and the all-new Gladiator. Now, Jeep® is solidifying its status as an iconic brand by launching a new marketing campaign called “Legends Aren’t Born, They’re Made.”

The new Jeep® marketing campaign spans various media, including TV, YouTube, and social media platforms. The first two ads in the campaign, “Anthem” and “SUV Letters Earned,” celebrate the rich history of Jeep® in America and star the brand’s most popular SUVs.

“Anthem”

The first spot, “Anthem,” compares the Jeep® brand to other legendary American figures such as Misty Copeland, James Dean, and Babe Ruth. The commercial showcases Jeep® vehicles doing what they do best: driving in sand, mud, and snow, all the while looking fantastic.

“SUV Letters Earned”

The second spot, “SUV Letters Earned,” positions Jeep® as a pioneer in the SUV market. While other OEMs offer boring SUVs that blend into the crowd, Jeep® vehicles embody the acronym by being tough, agile, and fun to drive.

Jeep® will release two more spots as part of the campaign, each starring the entire Jeep® lineup.

Take your favorite Jeep® vehicle for a test drive at Rothrock Motors and see why Jeep® remains the best SUV brand out there.

Written by 

Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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