Today’s rising demand for crossovers and SUVs mean there’s more competition than ever for Jeep®. But the American brand is as popular as ever, thanks to legendary models like the Wrangler, Grand Cherokee, and the all-new Gladiator. Now, Jeep® is solidifying its status as an iconic brand by launching a new marketing campaign called “Legends Aren’t Born, They’re Made.”
The new Jeep® marketing campaign spans various media, including TV, YouTube, and social media platforms. The first two ads in the campaign, “Anthem” and “SUV Letters Earned,” celebrate the rich history of Jeep® in America and star the brand’s most popular SUVs.
The first spot, “Anthem,” compares the Jeep® brand to other legendary American figures such as Misty Copeland, James Dean, and Babe Ruth. The commercial showcases Jeep® vehicles doing what they do best: driving in sand, mud, and snow, all the while looking fantastic.
“SUV Letters Earned”
The second spot, “SUV Letters Earned,” positions Jeep® as a pioneer in the SUV market. While other OEMs offer boring SUVs that blend into the crowd, Jeep® vehicles embody the acronym by being tough, agile, and fun to drive.
Jeep® will release two more spots as part of the campaign, each starring the entire Jeep® lineup.
Take your favorite Jeep® vehicle for a test drive at Rothrock Motors and see why Jeep® remains the best SUV brand out there.