Jeep "Free to be" features the 2017 Jeep Grand Cherokee

Jeep “Free to Be” Campaign

If you love the Jeep Grand Cherokee, you’re in luck: it’s the star of the Jeep “Free to Be” campaign. The “Free to Be” message comes with a video that advertises the 2017 Jeep Grand Cherokee line.

This new ad campaign shines a spotlight on both the 2017 Grand Cherokee Trailhawk and the 2017 Grand Cherokee Summit. If you’re a Cat Stevens fan, you’re in luck, because this video features the song, “If You Want to Sing Out, Sing Out.” It shows a bunch of different Jeeps and drivers hitting the road and celebrating what makes them unique. This ad is all about acknowledging our differences while celebrating what we have in common: America!

“Our ‘Free to Be’ message embraces two important core tenants of the brand: freedom and adventure, which any Jeep brand marketing campaign is intended to deliver. ‘What Unites Us Is Stronger Than What Divides Us’ is the human-centric message that ties the vehicles and our story together,” said Olivier Francois, Chief Marketing Office, FCA – Global.

The Trailhawk and the Summit are both versions of the Grand Cherokee that are perfect for adventure-lovers, no matter what that adventure is.

You can catch this video on television or you can watch it right here!

Written by 

Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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