Nissan will once again be the premier automotive sponsor for the 10th season of NBC’s popular show The Voice. This will be the fourth season Nissan and The Voice have teamed up and the sponsorship will continue with “The Voice Official App.”
The popular app includes a “Build-A-Team” sweepstakes feature where app users can create their own vocal team just like the show’s judges.
“Nissan’s marketing strategy is about leveraging cultural moments, which is why we are excited about integrating our brand into a show where fans are so passionate that the episodes are talked about around the dinner table, in college dorm rooms and at the water cooler,” said Jeremy Tucker, vice president, Nissan Marketing Communications & Media, in a statement. “Last year during Season 9 of ‘The Voice,’ we saw more than 300,000 Build-A-Team entries, and more than 10 million video vignette views. Nissan again is going to bring fans close to the excitement of ‘The Voice.'”
— The Voice App (@TheVoiceApp) December 2, 2014
Season 10 of The Voice made its debut on February 29th. Throughout the season, viewers can catch Nissan vignettes that feature coaches Adam Levine and Blake Shelton.
Do you watch The Voice? Who is your favorite coach?