Olivier Francois, Chief Marketing Officer for FCA, knows the formula that has made the Fast and Furious franchise a success since the first film dropped in 2001. “Fast Dodge cars, adrenaline-filled action and heart-pounding music.” As they say, if it ain’t broke, don’t fix it. And so we see those same thrilling elements in Furious 7.
Of the Dodge cars in Furious 7, two lead characters will be using them to chase down the bad guys (or run from the good guys?). Fans should look for Letty Ortiz, Michelle Rodriguez’s character, behind the wheel of a green and black 2015 Dodge Challenger R/T. The character of Dom Toretto, played by Vin Diesel, will be at the helm of a candy red 2015 Dodge Charger.
Dodge has been Toretto’s car of choice throughout much of the franchise. A press release from FCA reports that the automaker “provided nearly 30 vehicles for the movie production.”
Speaking of “heart-pounding music,” FCA and the Furious franchise have teamed up with Atlantic records to showcase Dodge vehicles, like a couple of Hellcats, in several upcoming music videos.
Furious 7 is due to premiere on April 3rd.