Nissan Sway Concept Introduces Striking Design to Hatchback Segment

Nissan’s designers dared to rethink the compact hatchback. The result came in the form of the Nissan Sway concept, a strikingly fresh interpretation of the hatchback’s traditional shape.

The model utilizes Nissan’s new design language with a V-motion grille, boomerang lamps, a raised C-pillar, and a floating roof. If you’ve stopped by Rothrock Nissan recently, you’ve likely noticed these design elements on the all-new 2015 Murano.

The Sway concept takes it a step further and adds twin trapezoidal exhaust pipes toward the middle of the vehicle’s rear, deletes the B-pillar, and gives the back doors rear hinges.

The model’s sharp waistline crease, dynamic contours, and innovative combination of exterior and interior colors all add to its appeal.

“We believe that the Sway continues our tradition of challenging the status quo in market segments by bringing something fresh, distinctive and striking, much as we did with Qashqai and Juke.

“With this new concept car for Geneva, we are experimenting to see how Nissan might be able to bring fresh ideas to the compact hatchback segment,” said Shiro Nakamura, senior VP of Design and chief creative officer for Nissan Motor Co., Ltd.

All that’s left for us to do is hope that Nissan continues to develop the Sway into a production model with plans to ship it overseas. At the very least, we expect Nissan will continue to employ design elements from the concept in the brand’s next-generation models. We shall see.

Written by 

Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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