Initial Quality Study Awards Two Chrysler Group Vehicles

J.D. Power recently released the results of the Initial Quality StudySM, and it has everyone talking. We at Rothrock CDJR are joining in the buzz because two Chrysler Group vehicles earned top spots on the prestigious list of initial quality winners.

The 2014 Chrysler Town & Country and Dodge Challenger both ranked highest in their respective segments for initial quality.

The study is based on results from new-car owners surveyed after 90 days of owning their new vehicles. Responses from the 233-question survey ranked the vehicles, leaving the Town & Country at the top of the Minivan segment and the Challenger reigning among mid-size sporty cars.

“This is the third time in four years that Chrysler Town & Country leads the Minivan segment in this quality survey,” said Doug Betts, Chrysler Group’s senior vice president of Quality. “It reflects the commitment of employees who develop, build and test these vehicles and their recognition that every employee has a role in continually improving the quality of our products.”

Betts added, “While the Dodge Challenger’s legendary performance and style initially attracts shoppers to the car, its quality has a direct impact on loyalty and owners’ willingness to recommend Dodge to their friends and family.”

The Ram 1500 and Dodge Grand Caravan also placed in the top three amid vehicles in their segments.

In case you were wondering, when it comes to quality, Rothrock Chrysler Dodge Jeep Ram is a name you can trust.

Written by 

Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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