Dodge KBB Brand Image Award | Allentown, PA

KBB Awards Dodge with Brand Image Award

Dodge KBB Brand Image Award | Allentown, PA

For the third year in a row, Dodge has taken home a Brand Image Award from the automotive experts at Kelley Blue Book. For 2021, the signature look of Dodge bested competitors in the luxury and non-luxury car and truck segments for the Best Car Styling Brand.

“Dodge represents quintessential American muscle through and through,” said Isabelle Helms, vice president of research, market intelligence, and pricing strategy for Cox Automotive. “Aggressive exterior styling with unique heritage design cues immediately draws consumers to the brand. That styling is matched perfectly to unrivaled performance under the hood. Dodge is true to its brand from its styling to its performance.”

The signature look of the Dodge lineup features bold color options, an aggressive hood, and contoured frame. The muscular Dodge design extends throughout the lineup — Charger, Challenger, and Durango.

In addition to its distinctive design, the Dodge lineup impresses with its potent powertrains. At the heart of a Dodge thunders an intense engine that delivers a fun-to-drive, responsive performance you will relish every time you are behind the wheel. Take the Charger SRT Hellcat Redeye, for example. Its powertrain generates 797 horsepower and 707 lb-ft of torque.

Get a closer look at the award-winning Dodge lineup at Rothrock Motors in Allentown, Pennsylvania.

Written by 

Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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