Premium to the People: A Chrysler Campaign
We at Rothrock Chrysler enjoy watching automobile commercials almost as much as we like selling cars, especially the commercials featuring current events. Fiat Chrysler is using the US presidential election as a background to feature new Chrysler sedans. This new ad campaign, “Premium to the People,” has two former “presidents” discussing their patriotism. Actor Martin Sheen played the role of President Josiah Jed Bartlet in the West Wing for seven seasons and actor Bill Pullman was President Thomas J. Whitmore in the 1996 film Independence Day. The ad features the two men discussing America while sitting in Chrysler sedans. Sheen is seated in a Chrysler 300 large sedan and Pullman…
Head to Head Comparison: Chrysler 200 vs. Buick Verano
Chrysler knows how to make classy vehicles. However, they also know how to make vehicles that are also quite practical. That winning combination helps models like the Chrysler 200 gain an edge over models like the Buick Verano. More Cargo Room One reason why sedans are such a popular vehicle is because of the cargo space these automobiles offer. The 14.3 cubic feet of trunk room in the Buick Verano is decent, but it will not be enough, especially once you find out there are 16 cubic feet featured in the Chrysler 200’s trunk, which is another reason why the Chrysler 200 is the better option. Better Efficiency The Chrysler…
The 2015 Chrysler 200 Is the Best New Car for Graduates
Once you graduate from college, you may feel an immense sense of accomplishment – and you should. Now with your degree in hand, it’s time to start your career. But why not start out the new chapter of your life in style with a new car. Here are five reasons why the 2015 Chrysler 200 is the best new car for graduates. Great style. If you want to stand out from the crowd, the Chrysler 200 will help you do that. It features clean lines and expressive surfaces that give it an athletic and timeless design. Technology. Inside the Chrysler 200 you’ll find the latest in-car technology, including a five-…
Chrysler at SEMA: More Mopar Parts Make the 200 Even More Attractive
Chrysler’s midsize sedan, the attractive and popular 200, just got even more stylish. The brand loaded up the sedan with more Mopar parts and will bring the upscale, muscular version of the 2015 Chrysler 200 with them to the SEMA show at Las Vegas. The 200 will be the focal point for Chrysler at SEMA, and when you look at the pictures, there’s no reason to wonder why. Mopar, Chrysler’s luxury parts brand, improves both the look and performance of the 200. It starts with the exterior design, which is made more edgy and almost villainous—in a cool Hollywood villain way, that is—thanks to a Mopar coil-over kit. The souped-up…
Chrysler Launches “Born Makers” Campaign to Promote the All-New 200
As Chrysler promotes the all-new 2015 Chrysler 200, the automaker is also highlighting the people who bring the sedan to life in the new “Born Makers” campaign. As part of the fully-integrated campaign, two commercials began airing earlier this month featuring the new Chrysler 200, Detroit-native actor/singer MoZella and her rendition of Bob Dylan’s “Things Have Changed,” and the dedicated employees of Chrysler Group’s Sterling Heights Assembly Plant in Michigan. “‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean…
Chrysler Begins Production of All-New 200 Sedan, Revives Assembly Plant
Earlier this month, Chrysler began production of the all-new Chrysler 200 we’ve been anticipating. This wasn’t just the beginning of the “200 [that] will redefine the Chrysler brand.” It was also the beginning of a bright future for the employees of the Sterling Heights Assembly Plant. Fiat Chrysler Automobiles CEO Sergio Marchionne commemorated the official start of production with a speech in which he praised the “never-give-up attitude” of the plant’s workers. “I believe that American workers can build vehicles with a level of quality as good as anyone in the world and I believe in you the men and the women of SHAP (Sterling Heights Assembly Plant). I want…
2014 Dodge Dart, Avenger Named IIHS Top Safety Picks
As the wicked weather of the winter months rage on, we are constantly reminded of the value of safety in an automobile. One of the benchmarks by which vehicle safety is measured is the annual list of the Insurance Institute of Highway Safety’s (IIHS) Top Safety Picks. We at Rothrock Motors are delighted to announce that the 2014 Dodge Dart, Dodge Avenger, and Chrysler 200 have all been named among the cream of the crop this year.