As sedan vehicle sales falter, crossovers arrive to fill the gap with a dramatic increase in sales over the past few years. Experts cite lower fuel prices as a primary cause for the sales trend that has driven the new Nissan Rogue to become the best-selling non-pickup vehicle. The crossover dethrones the Toyota Camry mid-size sedan, which has held the spot for more than a decade.
Crossovers are built on car platforms, allowing for high fuel economy, a higher ride height, and more space. While the Nissan Rogue has generally been topped by other long-established Japanese crossovers, increased incentives have changed the segment.
Nissan spends an average of $2,820 per Rogue in incentives, a strategy that has clearly worked amid increasing sales. Nearly 40,000 Rogues were sold in the month of March, bringing the year-to-date total to more than 100,000 units.
The new Nissan Rogue sits at fourth place among all vehicles, bested by American trucks, namely the Ford F-150, Chevrolet Silverado, and Ram 1500. The popular crossover is a true threat to the pickups, however, as the Ram 1500 sold just 3,000 more units than the Rogue in the month of March.
We here at Rothrock Nissan are happy to see such a quality-driven crossover become the best-selling non-truck vehicle in the industry. Stop by and test one today!