In order to celebrate Canada Day on July 1st, Jeep decided to build a tribute to the land up north of a full-scale Wrangler replica. This life-size Jeep isn’t your ordinary replica – it was built with over 4,500 cans and is being used to battle hunger and poverty.
— FCA-North America (@FiatChrysler_NA) July 1, 2015
The cans used were capable of providing more than 3,120 meals, and were constructed by local students ranging from ages 12-18. According to Chrysler, Jeep partnered with Canstruction® Inc. for the build. They are a non-profit organization designed to eradicate hunger worldwide.
“This unique Canada Day Canstruction project not only serves as a tool to raise awareness for issues of hunger and poverty in our country, it also demonstrates to the students involved how critical – and fun – subjects like science, technology, engineering and math can be,” said Reid Bigland, president and CEO of FCA Canada.
The Jeep Wrangler Canstruction took about 12 hours to build, and was seen by thousands of visitors to Canada Place, Vancouver, home of a massive annual Canada Day Celebration. By raising awareness about poverty and hunger, Jeep hopes to make a dent in the worldwide hunger crisis.