2015: The Year Of The Dodge Viper

Prepare thyself. 2015 will be the year of the Dodge Viper…

“We’re going to tell a story here shortly that I think has needed to be told for a long time about how this is the only handmade supercar in the industry,” said Dodge CEO and President Tim Kuniskis.

2014 Dodge SRT Viper GTS - Dodge Viper
2014 Dodge Viper

Part of that story is how much love and care goes into making one of these super sports car. These people take their time. It takes ten days to make a Viper. As Detroit News describes, this process “includes hand-laying its 45% carbon-fiber body.” Every new Viper is born in Motor City at the Conner Avenue Assembly Plant.

There’s been a surge of interest in the Dodge Viper of late. A price cut in 2014 was largely responsible. Also, a cameo in the recent “Dodge Brothers” marketing campaign put the Viper on the map for a lot of people.

What’s so special about the Dodge Viper? Viper Owners Association President Maurice Liang, who owns three Vipers, said, “I think it’s that combination of the looks, the power and the uniquely American character of it.” At Rothrock CDJR, we couldn’t have said it better ourselves.

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Terry Balliet is a Business Development Specialist at Rothrock Motor Sales.

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