Nissan Sponsors Red Thumb Day To Prevent Cell-Phone Related Crashes

If you see someone with a red thumb, thank them. You should know that they are doing their part to reduce the injury and death that results from texting and talking while driving.

December 15th was designated “Red Thumb Day.” Nissan sponsored and organized the event and asked their friends at NBC and Adam Levine to help promote it. The goal: raise awareness about the dangers of cell phone use while driving. Jeremy Tucker, vice president, Marketing, Nissan North America, said, “Together with Adam Levine, Nissan encourages drivers to put the phone down and get where they are going safely. A ‘Red Thumb Reminder’ may seem insignificant. However, every time you see it, it reminds you to not text and drive.”

CNBC shared some the crash statistics. Every year, cell phone use is involved in 1.6 million automobile crashes. These very preventable accidents cause 6,000 deaths and 500,000 injuries. Though this day has gone and past, we here at Rothrock Nissan encourage you to put your phone down when driving – it can wait!