Chrysler Launches “Born Makers” Campaign to Promote the All-New 200
As Chrysler promotes the all-new 2015 Chrysler 200, the automaker is also highlighting the people who bring the sedan to life in the new “Born Makers” campaign.
As part of the fully-integrated campaign, two commercials began airing earlier this month featuring the new Chrysler 200, Detroit-native actor/singer MoZella and her rendition of Bob Dylan’s “Things Have Changed,” and the dedicated employees of Chrysler Group’s Sterling Heights Assembly Plant in Michigan.
“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, Chrysler’s chief marketing officer. “The all-new 2015 Chrysler 200 embodies this ideal. It’s a perfectly timed coming together of people, resources and spirit of the Chrysler brand.”
The campaign also partners with FOX’s “24: Live Another Day” where the Chrysler 200 guest stars in Jack Bauer’s action-packed adventures.
For more information on Chrysler’s U.S.-born sedan, visit us here at Rothrock CDJR.