Strategic Vision Names Four Dodge Cars ‘Most Loved Vehicles in America’
We here at Rothrock Motor Sales have always loved the Dodge brand, so we were ecstatic to learn that Strategic Vision had named four Dodge Cars to its list of the “Most Loved Vehicles in America.” As if that isn’t enough, three other Chrysler Group vehicles were also put on that list.
Strategic Vision surveyed consumers on whether they hate or love their vehicles as well as their experiences of driving the cars and other aspects. Dodge claimed four titles – the Dodge Dart for Small Car, the Dodge Durango for Mid-size SUV, the Dodge Charger for Large Car, and the Dodge Challenger for Specialty Coupe. Additionally, the Jeep Grand Cherokee won in the Mid-size SUV category, the Ram 1500 finished first in Full-size Pickup, and the Ram 2500 and 3500 took top honors in the Heavy Duty Pickup category.
“Having seven Chrysler Group vehicles named as ‘Most Loved Vehicles in America’ by Strategic Vision is a terrific honor,” said Reid Bigland, Head of U.S. Sales – Chrysler Group LLC. “It’s meaningful to have our customers express their satisfaction and emotional attachment they have with our vehicles; that is what drives us to create and develop vehicles that customers can continue to love.”
Scoring high doesn’t just mean the vehicles are good; it means Dodge dealerships are also great. Part of the Love score for each vehicle includes the customers’ experiences at the dealerships. Those surveyed gave a rating of 1 to 7 where “1” equals “Hate It” and “7” equals “Love It” in categories such as commitment, overall satisfaction, and proposed repurchase loyalty.
Put simply, customers are more likely to repurchase from dealerships and brands they love. Let us show you why you’ll love Rothrock! Visit our dealerships in Allentown, PA!