On December 5, Jeep announced a multi-faceted marketing campaign in partnership with NBCUniversal. The campaign will feature on-air talent from shows across NBCUniversal’s network of channels, including Sarah Hyland from Modern Family, Kyle Richards from The Real Housewives of Beverly Hills, Terrence Jenkins from E! News on E!, and Baron Davis from How I Rock It. Each celebrity will “embark on their own personal adventures enabled by the 2014 Jeep Cherokee.”
The intensive cross-marketing initiative is in support of Jeep’s Cherokee Effect, fleshing out the personality, ruggedness, capability, and fun-loving nature of the Jeep Cherokee through these celebrity vignettes. The Cherokee Effect will be broadcast both on-air and via online outlets of the various NBCUniversal channels and networks.
“Our goal was to develop a unique launch concept that allowed us to bring to life the spirit of curiosity and discovery that is enabled by the all-new 2014 Jeep Cherokee,” Kim Adams House, Head of Advertising for the Jeep brand, said. “The opportunity to partner with NBCUniversal and create engaging content based on the talent’s own personal adventures presented a strong platform with incredible reach to tell the Cherokee story. It aligns with our ‘Built Free’ advertising campaign that speaks to the very basic desires to explore and to discover.”
Feeling inspired by the Cherokee Effect? Come down to Rothrock Chrysler Dodge Jeep Ram and get started on your very own Cherokee-driven adventure today.