Convenience, Value and Trust

Convenience, Value and Trust

shopping_19

When you’ve been in the business 50+ years like we have, you start to learn what works.  That’s why we base our business on three words that we hold in equally high regard: Convenience, Trust and Value.

Convenience:

We try to make ourselves open to you whenever you need us.  That’s why we stay open until 8 p.m. Monday-Friday, and why we stay open until 5 p.m. on Saturdays.  We know you’re busy and that your schedule doesn’t match anyone else’s.  We also have free shuttle service available as well as express service that doesn’t require an appointment.  Plus, if we do need to keep your vehicle for a few days, we have rentals available on site to keep the entire experience as hassle-free as possible.

Trust:

We strive for the most worry-free experience possible when you come to Rothrock for your vehicle’s needs.  Our award-winning Collision Center has state-of-the-art equipment and all of our technicians are Factory and ASE certified.  Not only that, but we carry genuine manufactured parts, so you can ride easy knowing that your vehicle was worked on with the right materials, the right care and with the best people in the business.

Value:

When you shop at Rothrock, you know you’re getting the best value for your buck.  We offer free state inspections and free 16 point vehicle checks whenever you bring your car in.  You’ll find each one of our vehicles competitively priced, and we even offer exclusive email & social media specials for even more discounts.

We understand that choosing a dealership for service might not always be your first choice because of the way some other dealerships operate.  After a recent talk with a friend about dealership service we discussed pricing.  When I asked about her thoughts on bringing the vehicle in for service she stated that “the dealer costs too much.”  When I asked about what service she was talking about, she said, “all of them.”

After reviewing marketing and pricing, dealerships make campaigns to “reeducate” people on why things cost what they cost.  Dealerships have spent years trying to convince people that the reason they pay more is that dealerships have more.  Dealerships have nice lounges and TV’s, they have WiFi and free coffee, so of course things cost more.  They are big buildings with lots of employees, so obviously you need to “pay” for all of these things through service.

Dealerships have factory trained employees and all the best parts for your vehicle.

Here at the Rothrock Family of dealerships, we look at things differently, by basing our business our convenience, trust and value.  Stop by Rothrock Motor Sales the next time you pass by; we’re just off Route 22 at 15th Street.  If you’ve never shopped here before, you just might walk away surprised at the Rothrock difference.